Tipo: Livres
Área: Metodologias e Ferramentas
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http://www.alexandercowan.com/ StartingATechBusiness cowanSF alexcowan
Before Darden, Alex was an entrepreneur, starting and selling two companies. He’s currently on the faculty at UVA Darden where he focuses on digital innovation. He’s also advises corporations and invests in digital ventures. His Venture Design framework is widely used by practitioners and instructors for creating new products in agile, hypothesis-driven environments.
How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value. How to pair your hypotheses on customer personas and problem with analytics. How to test propositions (a la Lean Startup) so you don’t build features no one wants. How to instrument actionable observation into everything you build (a la Lean UX).
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